Mr. Aarons has built brands using a unique mix of communications, digital, sales, and marketing strategies to deliver results far beyond the sum of their parts. His leading-edge marketing ideas have transformed approaches for companies like Adobe, Amazon, HP, LasikPlus, LG, Oxfam, Proflowers and many startups. He has also written two books on social media and digital marketing, with his second book, The Digital Helix, becoming a Wall Street Journal and Amazon bestseller. In addition, Chris' passion for learning and helping others to succeed has made him one of the highest-rated instructors at The University of Texas at Austin and St. Edward's University, where he teaches courses on digital marketing, leadership, and strategic PR/communications.